When the world shut down in 2020, Evelyn Simmons thought her business had bloomed its last. She wasn’t just any florist. She was a fourth-generation petal-pusher, hand-tying bouquets in the backroom of her family’s shop in Lexington, Kentucky and knew the true generational hustle—Simmons & Stems, est. 1919.… Read More »The Florist Who Outsmarted Amazon: A Story of Modern Hustle